EnRunway

Note: General business guidance only—not legal, tax, or financial advice. Verify details with official sources and qualified professionals. Work through validating business idea with the steps below, then verify details before you commit. Understanding these requirements early prevents wasted effort on offers that cannot be presented credibly online. Phase 2: During Discovery — Run Structured Customer Interviews Schedule customer interview conversations within the first two weeks after initial market research, while assumptions remain fresh and before significant build work begins. — Interviews reveal whether real people share the problem you identified and how they describe it in their own words. Recruit participants who match your intended buyer profile. — Reach out through professional networks, niche communities, or warm introductions. Aim for eight to twelve conversations before drawing patterns. — Offer a clear purpose: you are exploring a problem space, not selling a finish...